"I'm complex in the music business," crows Pitbull on his sixth album. That's both an adumbration and a credo. Since his 2004 admission single, "Culo," the Miami MC has fabricated acceptable business of music, axis out annal with a adamant adherence to formula. Planet Pit plays a bit like a business plan. There are bedfellow spots by R&B stars (Chris Brown) and Latin lovers (Enrique Iglesias). There are baldfaced rewrites of the Black Eyed Peas' "I Gotta Feeling" ("Give Me Everything") and Eminem's "Love the Way You Lie" ("Castle Fabricated of Sand"). But there's something absorbing about Pitbull's activity - he sounds a lot of like himself if he's announcement his brand. In "Give Me Everything," he uses his song to acquaint his billboards: "Me not alive hard?/Yeah, right, account that with a Kodak/Or bigger yet, go to Times Square/Take a account of me with a Kodak.
Listen to "Castle Fabricated Of Sand" feat. Kelly Rowland and Jamie Drastik:
Related: Random Notes, Rock's Hottest Photos
From The Archives Issue 1134: July 7, 2011
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