Right on the heels of the absolution of their aboriginal album, Sukierae, Tweedy unleashed a quirky, cameo-filled music video for their clue "Low Key" that takes a blithe blow at a afflicted almanac industry. Directed by Parks and Recreation's Nick Offerman, the video highlights the alt-rockers' DIY belief while demonstrating some abnormal efforts to advertise the album.
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The video begins with the snappily-dressed father-and-son aggregation dispatch into a affair with a music controlling played by John Hodgman. "The recording industry is in the toilet," they're told, and they'll accept to market, promote, deliver and advertise their own record. And so they yield off on a motorcycle congenital for two, traveling door-to-door to try advertise their almanac to a alternation of aloof homedwellers including Melissa McCarthy, Conan O'Brien and Andy Richter, Mavis Staples, Steve Albini, Chance the Rapper and Wilco bagman Glenn Kotche. The video aswell actualization a brace of kittens and a adverse catastrophe involving a acquisitive monkey.
Offerman told The Wall Street Journal that he and Jeff Tweedy accept kept in blow back the Wilco frontman's actualization on Parks and Recreation endure spring, and he hopes to coact with the ancestors bandage again. "Getting to plan with the two of them and accepting to see their affinity as ancestor and son, as able-bodied as bandmates, was absolutely absolutely heartwarming," he said. "I larboard that weekend with a appealing solid drove on both of them."
Tweedy aboriginal premiered "Low Key" on Rolling Stone at the end of July and Tweedy Sr. spoke about the song's autobiographical roots. "Sometimes you apprehend songwriters say they ambition they'd accounting anyone else's song, implying that songs are out there and it's just a amount of who gets there first," he said. "I'm appealing abiding this one was meant for me."
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